Bronzer can give you beautifully sun-kissed skin that glows all year round. But applied incorrectly, bronzer can make your face look dirty. To look your best, it is best to learn all about bronzer formulas and placement before trying them. When applied with skill, bronzer can give you beautifully sun-kissed skin that glows all year round. You can also use bronzing products to lightly sculpt and define (NOT contour) your features. Applied incorrectly, bronzer can give you a muddy finish. A bad bronzing job will seem as if you are wearing the wrong shade of foundation or simply have a dirty looking face. To create enviable warmth and radiance, you need to pick the right product for your complexion colour and skin type AND know exactly where to apply your bronzer.
Choosing your bronzer shade, formula, and finish

Shade: Never choose a bronzer that is more than two shades darker than your natural skin tone. Any darker, and that tawniness will look unnatural. You Also pay attention to your skin's cool, warm, or neutral undertones to choose a shade that matches your overall colouring.
Finish: It's also important to decide what kind of finish you want. A matte bronzer gives off a more natural finish and warms up your skin tone quietly whilst adding subtle definition. A shimmery bronzer works more like a highlight, adding a radiant finish to your skin.
Those with problem skin should go for a more matte finish, as shimmer can highlight uneven skin tone and texture. Those will dull skin should go for a shimmery bronzer to add life and a more vibrant look.
Formula: Bronzer comes in various formulas to suit your skin type and personal preference. Cream, liquid, and gel bronzers are easier to work with and suit dry skin types best.
Choose a powder bronzer for oily skin types as it will fit better but slightly a bit more difficult to blend. If you are looking for a more natural skin-like finish a powder bronzer is best because the wet formulas give your skin a dewy look.

Where should bronzer be applied?
Apply bronzer to areas that will pop once hit by sunlight. These tend to be the raised areas of your face such as the bridge of your nose, the temples, and your cheekbones. One of the best ways to apply bronzer is to lightly dust the product in a figure '3' along each side of your face. Starting at the temples, move through to the cheekbones, and then finish by sweeping the brush across your jaw towards your chin. Be sure to thoroughly blend the product into your neck and hairline for a natural finish. If you're wearing your hair up, remember to bronze the back of your neck and behind the ears for seamless blending. If you want to go for a full sun-kissed glow, lightly dust bronzer over the bridge of your nose and the chin. It's easy to go overboard with this stage, so a very light hand is essential. Alternatively, you can use a contour product to go down the sides of the nose if you want definition.

The key to the perfect bronzed glow is subtle application. It's always much better to start lightly and build up layers, as bronzer can be very hard to blend if there's already too much product on your face. Once you've practised the look, you can have a holiday-fresh look all year long.
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