We've come along way since 2014. A time when cakey, theatre-like makeup was everyone's jam, heavily stenciled eyebrows were a thing, and baking was just a cooking term. It's 2020, and we've well and truly moved into an era of makeup that actually looks like skin - in fact, the more natural-looking, the better. But that doesn't necessarily mean super minimal makeup, it just means the type of makeup has changed.

Why Have Creams Become So Popular?
Definitely our obsession with glowing, radiant-looking skin that has us all on the endless search for the perfect combination of products. We are all accustommed to powder blushes, bronzers and contour palettes, but if it's that seemingly unattainable glow you're after, for sure you might want to experiment with a cream formula. Cream formulas can be played with and easily melted into the skin for a more natural look unlike powder. We also find creams to be much more buildable without going over the top, as they're easily blended out.

What Products Should I Start With?
You don't have to transition all at once, trying cream formulas can be a gradual process - I'd probably recommend starting off with a cream highlighter and building your cream obsession from there but trust and believe, you will absolutely love it.
How to nail the Cream-based makeup trend
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